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About PistonHeads, founded in 1998, is known around the world for its large and devoted online motoring community, distinctive editorial tone and bustling used car marketplace. CarGurus acquired the site in 2019, which operates as an independent brand, maintaining the site's popular forums and editorial content, while applying CarGurus' technology to enhance the site experience for users.

193,244 cars

We are the leading enthusiast marketplace

Millions of visitors

to the website every month

Are you a car dealer?

For car dealers looking to sell more cars and raise the profile of their brand, CarGurus and PistonHeads offer the perfect unified platform. UK car dealers now have single-point access to a broader audience of informed buyers for maximum visibility of their vehicles.

With less than 8% shared audience between CarGurus & PistonHeads, take your brand to the next level and get your stock in front of millions of unique monthly visitors. Call us on 0808 281 2645 or check out our dealer packages.

โ€œPistonHeads is a fantastic platform that's very easy to use and navigate. From an advertising point of view, it's very straightforward to advertise the cars and offers high-quality leads at a great return on investment. Finally, from the forums to the latest news, PistonHeads remains the top place to connect with the UK's motoring community.โ€

โ€“ Nesbert Musuwo, Romans International

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